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[7-Step Guide] How To Brand Or Rebrand Your Business
Branding is crucial for all businesses where it sets you apart from the competition. Branding goes beyond logo and colors. It also includes your brand’s values, beliefs, tone and more. In a way, it represents your brand’s personality. A memorable brand...
10 Gifts That Writers Will Love (From A Writer’s Perspective)
Have you ever gone window shopping and wished that you could have certain items? Well, I do. There are times when I think to myself, ‘If I have this, it’ll certainly help me to be more productive in writing.’ Hence, I’ve decided to create a...
Copywriting 101: Long Copy vs Short Copy
Which coverts better: long copy or short copy? This debate has been going on for a long time. Although there is no 100% correct answer, there are some must-knows of each copywriting technique as well as various factors that you need to take into account when deciding...