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Sales vs Marketing: Definitions, Similarities, Differences, Conflicts & Solutions
One of the common questions I get when explaining my job to my sibling, friends or relatives is: What's the difference between sales and marketing? They're curious how marketing (my day job) is different from sales. I do try to answer them as best as I can but I don't...
[7-Step Guide] How To Get Started As A Freelancer
Have you ever thought about starting a side hustle? Or running your own business? This is now possible and can be done in a few steps with today's technological advances. In fact, if you have the expertise and are willing to offer your services to people, you can be a...
10 Reader Magnet Ideas To Boost Newsletter Subscribers For Fiction Authors
Similar to lead magnets, reader magnets are free resources that you give away to readers in exchange for them signing up to your mailing list. You can regard reader magnets as opt-in incentives that encourage readers to subscribe to your newsletter or email list. Here...
Ultimate Journey-Based Advertising Guide
If you keep up to date with the latest trends in inbound marketing and PPC marketing, you might have heard of the term "Journey-Based Advertising". Journey-based advertising is the key to a better user experience and optimizes ads for performance. If you want to stand...
10 Tools For Entrepreneurs To Grow Their Business
As an entrepreneur who runs your own business, you'll naturally rely on yourself most of the time. But you can still leverage certain tools and software to simplify your life and boost your productivity. Today, we'll explore some tools that will help grow your...
Ultimate Library Distribution Guide For Indie Authors
As an indie author, I understand that you're focused on getting your fiction and non-fiction books published as eBooks, paperbacks and hardcovers. But the ultimate goal of publishing your books in various formats is simply because you want to put your books into the...