10 Email Marketing Tips That Every Beginner Should Know
Email marketing is one of the most valuable marketing channels because it generates a high return on investment. With email marketing, you can reach out to subscribers who have given you their personal contact details and consented to receive promotional and marketing...
Top 9 Elements To A/B Test On Your Website
A/B testing, also known as split testing, is where you create two versions of a web page and see which version drives more conversions. You can see this as continuous improvement where you regularly test different elements of your website and improve your conversion...
Copywriting 101: Long Copy vs Short Copy
Which coverts better: long copy or short copy? This debate has been going on for a long time. Although there is no 100% correct answer, there are some must-knows of each copywriting technique as well as various factors that you need to take into account when deciding...
15 Google Ads/AdWords Optimization Tips To Maximize Conversions
Imagine that you’ve been running Google Ads for a while now. Whether it’s a Search, Display, YouTube or Gmail campaign, you notice that there are only a few conversions. If you’ve ever encountered this, here are some optimization tips to maximize...
9 Types Of Blog Posts To Add Variety To Your Editorial Content
Writing the same type of blog post again and again will bore you as well as your readers. Hence, instead of sticking to one type of blog post, you should explore writing other types of blog posts. There are numerous types of blog posts to choose from and I’ll be...My Books
