How To Name Your Marketing Campaigns: Must-Haves & UTM Tagging
Start off on the right foot by having a naming system for your marketing campaigns. This way, you can keep your advertising campaigns organized, especially if you have hundreds of campaigns across different ad channels. When your naming convention is consistent and...![[5-Step Guide] How To Set Up Remarketing Campaigns In Facebook & Instagram](https://www.nicolecw.com/wp-content/uploads/2019/10/5-Step-Guide-How-To-Set-Up-Remarketing-Campaigns-In-Facebook-Instagram-735x675.png)
[5-Step Guide] How To Set Up Remarketing Campaigns In Facebook & Instagram
In addition to acquiring new customers, you also need to focus your marketing efforts on remarketing campaigns. Remarketing campaigns isn’t only about retargeting your customers. You can also retarget site visitors, people who interacted with your content on...
Beginner’s Guide To Using Supermetrics, Reporting Automation Tool That Pulls Marketing Metrics
As a digital marketer, your task isn’t only about executing campaigns. It also includes analyzing the various marketing metrics, reporting on them and making data-informed decisions to optimize campaign performance. Today, we’ll learn about one such tool...![[5-Step Guide] How To Set Up Campaign Experiments In Google AdWords](https://www.nicolecw.com/wp-content/uploads/2019/08/5-Step-Guide-How-To-Set-Up-Campaign-Experiments-In-Google-AdWords-735x675.png)
[5-Step Guide] How To Set Up Campaign Experiments In Google AdWords
As the saying goes, “The only constant is change”. You need to continuously test your campaigns to optimize performance. And the easiest way to do that for Google Ads is to set up a campaign experiment. Experiments help you measure results so you...
Beginner’s Guide To Regular Expression (For Digital Marketing)
If you’re a digital marketer, I’m sure you’ve come across Regular Expression in the tools and software you use frequently. Whether it’s to define your Google Analytics goals, filters or segments. I highly recommend that you master Regular...My Books
