Best Marketing Certificates & Courses: Learn The Basics & Master The Strategies
Whether you’re new to marketing or already a marketer, it’s recommended that you get yourself certified and become a Google, Facebook or LinkedIn certified marketing professional. Since I usually run paid ads on Google, Facebook and LinkedIn, I’m...
12 TikTok Marketing Tips For Success
Unless you’ve been living under a rock, you certainly would know TikTok. TikTok is the most popular social network now with over 1.5 billion users worldwide. This video-sharing app is entertainment-focused and has great viral potential. Precisely because...
5 High-Impact Low-Effort PPC Optimizations For Digital Marketing Campaigns
PPC advertising, which stands for pay-per-click, is one of the fastest ways to get traffic and leads. This form of digital marketing allows you to pay only when your ad is clicked. There are many PPC channels, such as Google, Facebook and LinkedIn. Of course, you...![[7-Step Guide] How To Set Up A/B Test On Facebook Ads Manager](https://www.nicolecw.com/wp-content/uploads/2022/11/7-Step-Guide-How-To-Set-Up-AB-Test-On-Facebook-Ads-Manager-735x675.png)
[7-Step Guide] How To Set Up A/B Test On Facebook Ads Manager
A/B testing or split testing is where you compare 2 versions of a webpage or ad against each other and determine which one performs better. This tracking, tweaking and testing are all done with the goal of continuous improvement. This way, your marketing campaigns...
Switching From Universal Analytics To Google Analytics 4: Differences & Personal Experience
One of the biggest news I’ve heard recently is that Google is sunsetting Universal Analytics (UA) and encouraging users to move to Google Analytics 4 (GA4). On 1 July 2023, Universal Analytics properties will stop processing new hits. Thus, it’s strongly...My Books
