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[5-Step Guide] How To Set Up Campaign Experiments On Google AdWords
As the saying goes, “The only constant is change”. You need to continuously test your campaigns to optimize performance. And the easiest way to do that for Google Ads is to set up a campaign experiment. Experiments help you measure results so you...
Beginner’s Guide To Regular Expression (For Digital Marketing)
If you’re a digital marketer, I’m sure you’ve come across Regular Expression in the tools and software you use frequently. Whether it’s to define your Google Analytics goals, filters or segments. I highly recommend that you master Regular...
6 Facebook Power User Tips For Ads Manager/Power Editor
So you’ve run a few Facebook Ad campaigns and are thinking to take your skills to the next level? Here are some advanced tips to power up your skills. But first, bear in mind that Facebook has combined Power Editor and Ads Manager. The updated Ads Manager has...
Top Mistakes That Cause Google To Disapprove Your Ads (With Solutions To Fix Them)
After executing numerous Google campaigns, I’ve learned to get the ad copy right the first time. So… what does that mean? It means that I try to get ads approved the moment I upload them. I understand exactly how frustrating it is trying to get approval...
How To Build Up Your Blog Idea Bank For A Rainy Day (Brainstorming, Discovery & Inspiration)
There are times when I encounter blogger’s block (note the pun lol). Where I pull my hair out to come up with blog ideas. Fortunately, my blog is quite new so there are still numerous topics I have not wrote about. But if you’ve been blogging for a long...My Books
