Copywriting 101: Logical Appeal vs Emotional Appeal
One of the heated debates is whether logical or emotional copy is more effective. Just take a look at any ad and you’ll notice that the copy might either be logical or emotional. But before we explore which copy is more effective, let’s differentiate...
5 Must-Haves Of A Converting Call-To-Action
Copywriting encompasses everything from product description, website copy to ad copy. But above all, the button copy might just be the one that makes or breaks a sale. You need to use the right words on your button to push your customers towards purchasing your...![[8-Step Guide] How To Set Up Remarketing Campaigns In Google AdWords Search & Display](https://www.nicolecw.com/wp-content/uploads/2018/08/8-Step-Guide-How-To-Set-Up-Remarketing-Campaigns-In-Google-AdWords-Search-Display-735x675.png)
[8-Step Guide] How To Set Up Remarketing Campaigns In Google AdWords Search & Display
Did you know that it costs 6 to 7 times more expensive to acquire a new customer than to keep a current customer? Also, existing customers are 50% more likely to try your new products and spend 31% more, compared to new customers. Hence, your marketing efforts...![[11-Part Checklist] Google Search Text Ad Best Practices](https://www.nicolecw.com/wp-content/uploads/2018/07/11-Part-Checklist-Google-Search-Text-Ad-Best-Practices-735x675.png)
[11-Part Checklist] Google Search Text Ad Best Practices
Traffic from Google Search is considered warmer than most pay-per-click channels because users are deliberately searching for a specific brand, product or service. However, Google Search’s text ads only consist of a few lines of text (no images!). Meaning that...
SEO 101: How To Optimize Your WordPress Blog Posts & Rank Higher On Google
So you’ve written a blog post and you immediately search for it on Google. And guess what? It’s not there. Well, first you need to understand that Google takes a while to crawl your page. And even if it does, your blog post might appear only on the 3rd...My Books
