Copywriting 101: Long Copy vs Short Copy
Which coverts better: long copy or short copy? This debate has been going on for a long time. Although there is no 100% correct answer, there are some must-knows of each copywriting technique as well as various factors that you need to take into account when deciding...
15 Google Ads/AdWords Optimization Tips To Maximize Conversions
Imagine that you’ve been running Google Ads for a while now. Whether it’s a Search, Display, YouTube or Gmail campaign, you notice that there are only a few conversions. If you’ve ever encountered this, here are some optimization tips to maximize...
9 Types Of Blog Posts To Add Variety To Your Editorial Content
Writing the same type of blog post again and again will bore you as well as your readers. Hence, instead of sticking to one type of blog post, you should explore writing other types of blog posts. There are numerous types of blog posts to choose from and I’ll be...
Copywriting 101: Features vs Benefits
One of the greatest ongoing debates in copywriting is Features vs Benefits. I’m sure you’ve heard how features and benefits matter when writing copy. But do you know the differences between the two? Check out the definitions and tips when writing features...
6 Google Analytics Reports To Maximize Your Marketing Efforts
Whether you’re a business owner or marketer, Google Analytics is valuable in giving you data and insights about your website visitors. If you do not have Google Analytics on your website, I strongly recommend that you install it. You can follow this step-by-step...My Books
