Google Display & Google Performance Max Ad Banner Tips & Best Practices
Over the years, I’ve ran numerous Google campaigns. Today, I’ll like to share some tips and best practices when creating banners for Google Display and Google Performance Max campaigns. Logo Logo is essential because it establishes your brand identity....
3 Ways To Segment Your Email Subscribers
Many people regard email marketing as the holy grail of business. Unlike social media where you can lose your fans and followers should the network shut down, email marketing provides you the contact details of your leads and customers so you can communicate directly...
5 Settings To Avoid Overspending & Underspending Your PPC Budget
As a digital marketer who has spent years executing and managing campaigns, one of the key things I need to do is budget management. If a campaign overspends or underspends, we need to explain to the client why this happened and also figure out what to do with this...
Copywriting 101: 7 Ad Angles For Killer Copy That Convert
Whether you’re running Google, Facebook, Instagram or LinkedIn ads, these pay-per-click ad networks will always recommend running more than one ad. Having more than one ad will allow the ad networks to test and deliver the various ads to see which ad performs...
Best Subreddits For Marketing, PPC, SEO & Social Media
So Reddit is one of my favorite social media channels. It’s the only social media network where I have 2 accounts: personal and professional (my author identity). Unlike Facebook, Instagram or Pinterest, Reddit is community-focused and is like a forum with...My Books
