5 High-Impact Low-Effort PPC Optimizations For Digital Marketing Campaigns
PPC advertising, which stands for pay-per-click, is one of the fastest ways to get traffic and leads. This form of digital marketing allows you to pay only when your ad is clicked. There are many PPC channels, such as Google, Facebook and LinkedIn. Of course, you...![[7-Step Guide] How To Set Up A/B Test On Facebook Ads Manager](https://www.nicolecw.com/wp-content/uploads/2022/12/7-Step-Guide-How-To-Set-Up-AB-Test-On-Facebook-Ads-Manager-1000x675.jpg)
[7-Step Guide] How To Set Up A/B Test On Facebook Ads Manager
A/B testing or split testing is where you compare 2 versions of a webpage or ad against each other and determine which one performs better. This tracking, tweaking and testing are all done with the goal of continuous improvement. This way, your marketing campaigns...
Switching From Universal Analytics To Google Analytics 4: Differences & Personal Experience
One of the biggest news I’ve heard recently is that Google is sunsetting Universal Analytics (UA) and encouraging users to move to Google Analytics 4 (GA4). On 1 July 2023, Universal Analytics properties will stop processing new hits. Thus, it’s strongly...
How To Set Up Google Search Console In 3 Steps
If you’re interested in Search Engine Optimization, I’m sure you’ve heard of Google Search Console. Google Search Console helps you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search...![[5-Step Guide] How To Create Google Data Studio Reports](https://www.nicolecw.com/wp-content/uploads/2022/08/5-Step-Guide-How-To-Create-Google-Data-Studio-Reports-1000x675.jpg)
[5-Step Guide] How To Create Google Data Studio Reports
In today’s world, you have a wealth of data at your fingertips. It is thus essential that you have a tool to turn this data into reports that tell compelling stories. And one such tool is Google Data Studio. Today, we’ll explore how to create reports in...My Books
