Whether you own a physical or digital store, you should consider getting a business card. A business card is useful for networking events. It also adds credibility to your business.
Here are some key elements to include in your business card.
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1. Your Name
First and foremost, you should always include your name on your business card. This way, prospects and potential partners know who they’re talking to and who they’ve met in this networking event.
This is especially important if your name is uncommon. Reading your name on your business card makes it easier for people to pronounce your name when they first meet you.
2. Your Job Title
Right below your name, it’s good to include your job title. People will know the position you hold at the company and reach out to you when needed.
Let’s say someone is thinking of collaborating with your brand for an upcoming promotion. He or she will then reach out to you since you’re in the marketing team. On the other hand, an existing customer might reach out to you and ask for the contact details of your IT or technical team.
3. Your Company Name
And of course, you should include your company name.
If your company is well-recognized in the industry, people will easily remember you. On the other hand, if your company is new in the market, this is a good chance to introduce the products and services that your company offers as well as a summary of your brand story. The key is ensuring that people remember you and your company.
4. Your Contact Details
Do include your contact details on your business card
- email address
- phone number
- social media handles
The communication channels that you print on the business card should be the ones that you frequently use. For instance, if you only log into your social media networks once a month, please don’t add that to your business card.
Also, double-check your contact details. Ensure there aren’t any misspellings or punctuation errors.
Personally, I wouldn’t recommend adding social media channels because there are always new platforms emerging. A decade ago, Facebook was the most popular social media. Then, Instagram became popular. Now, there are new social media platforms like TikTok. It’s hard to keep up with emerging social media networks. Thus, I feel that it’s safer to include your email address and phone number so that people can reach you directly.
5. Your Company Logo & Tagline
Since your business card is essentially brand collateral, it goes without saying that you should “brand” your business card. You can include your company logo and tagline either on the front or back side of your business card.
If there’s space, you can also consider adding awards and achievements to build credibility. Or maybe a brief one-liner about the products and services you offer. Remember not to make it too cluttered.
Now It’s Your Turn
What information do you include on your business card? Do you have any tips to share with fellow entrepreneurs?