Writing the same type of blog post again and again will bore you as well as your readers.

Hence, instead of sticking to one type of blog post, you should explore writing other types of blog posts.

There are numerous types of blog posts to choose from and I’ll be sharing some of them with you today.

Let’s inject a variety of post types to spice up your blog!

PS. Do use a proofreading tool like Grammarly and ProWritingAid to double-check and correct your grammar, spelling and punctuation mistakes.

[Marketing Tips] 9 Types Of Blog Posts To Add Variety To Your Editorial Content

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Industry News

Share the latest happenings in your industry by writing a blog post on the latest news, trends and tools in the industry.

You can also weave in your observation and opinion as well as your experience if you’ve used this new software or feature.

Bear in mind that this requires you to be up-to-date with industry news so you’re aware of changes. You’ll also need to be quick in writing and publishing this blog post. In fact, you might publish it as soon as you’ve finished writing and editing it (skipping ahead of other blog posts you’ve completed).

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Tutorials & Guides

If you have knowledge or experience in something (whether it’s writing, marketing, cooking or traveling), why not write a blog post to educate your readers on how to do certain tasks or use certain tools?

This type of content is similar to a tutorial or guide. It comes in many forms such as:

  • How-To Articles
  • Beginner’s Guide
  • Step-By-Step Tutorial
  • Ultimate Guide

This type of blog post is valuable to readers because they actually learn something.

Hence, do ensure that you break down your tutorial or guide into small simple steps. Steps that your readers can easily understand and follow. Be specific so that your readers can perform whatever you promised in the title of your blog article.

Your visitors read your blog post because they don’t have the knowledge or skill to do something. Make sure that your visitors feel accomplished after reading your article.

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Lists & Checklists

You’re reading one right now!

This article is a list of blog post types.

Lists and checklists also serve to educate your readers. But instead of a how-to post with specific steps, this type of content lists down the various important points.

Another difference is that the points are related in tutorials and guides where you have to implement step 1 before proceeding to step 2. On the other hand, the points are not related in lists where you can choose to skip reading certain points. For instance, you might not be interested in writing industry news because it requires a quick turnaround.

When writing this type of blog post, you’ll need to explain each item. It doesn’t have to be an in-depth explanation. It could be a brief overview. The key is to list down the various points.

Here are some examples:

  • Packing Checklist
  • 5 Things To Do
  • 10 Must-Haves
  • 7 Ways To…
  • 3 Key Factors

Photo by TeroVesalainen on Pixabay


How often do you search for a product review?

Well, I search for a product review at least once a week. They’re mostly reviews of restaurants and cafés (I’m quite a foodie hahaha). I also search for reviews of tech gadgets like smartphones and laptops.

These reviews are valuable in helping me with my purchase decision.

Likewise, you can write a review of the software you’ve used or a product you’ve bought. List down the pros and cons, or even the features that made your life easier. If you’re reviewing a book, you can also mention key takeaways like what you’ve learned as well as insights you’ve gained.

Reviews tend to bring in a lot of traffic because people want to hear the opinion of someone who has used the product before. Your familiarity with the product and your experience of using it are things that your audience do not have. By writing a review and sharing your opinion and recommendation, you’re helping this unsure audience to make a decision.

In addition, you can earn a small commission when your readers purchase the product using the affiliate links you’ve included in the blog post. This is known as affiliate marketing.

Photo by geralt on Pixabay


Similar to reviews, you can create a comparison blog post that compares 2 or more solutions side by side. You can also include your recommendation on which solution is better and your reasons for choosing this solution.

You can compare many things:

  • Product
  • Software
  • App
  • Tool
  • Book
  • Course

Bear in mind that comparison post requires you to examine the various aspects. For instance, you can mention how the products perform in the following areas: price, customer service and support, integration, ease of use etc.

Ensure that it’s a fair comparison. Avoid showing bias by substantiating with third-party sources, facts and statistics.

A comparison table will be helpful in showing how the products stack up against each other in one glance. Besides providing an overall summary, this table allows your audience to visually see the differences between the two products side by side. Therefore, I strongly recommend that you include a comparison table.

Note that comparison posts aren’t limited to product comparisons. You can be creative and compare other things. For example, I use comparison for my copywriting 101 blog series (Positive Framing vs Negative Framing, Logical Appeal vs Emotional Appeal, Features vs Benefits) and my self-publishing post on Plotter vs Pantser. In this case, I explain how each copywriting tactic is more suitable under what circumstances.

Photo by Clker-Free-Vector-Images on Pixabay


Resources is where you compile a list of resources and share them with your readers. This could be

  • Tools
  • Software
  • Apps
  • Books
  • Websites

For instance, I’ve written blog articles on resources for indie authors and tools to write a blog post.

Ensure that you’re not simply listing the resources. You should give a brief overview of each resource and explain why you’re recommending it.

This type of content contains little content of your own. Instead, it contains valuable content from other sources. What you need to do is to research then list down this valuable content in an easily digestible list.

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Personal Opinion: Your Thoughts & Burning Questions

Okay, so this type of blog post is more vague compared to others. There’s no formula or format to follow. This content is more about your perspective on a topic or the industry.

For example, when I found out about self-publishing, I researched extensively about how to publish and market a book. Then, there was this burning question that I ask myself constantly: Do I have what it takes to be an indie author? So I thought to myself, ‘Why not write a blog article about it?’ and the blog article was thus created.

Similarly, you can write a blog post about your thoughts. Just think out loud and speak your mind. The article can also help organize your thoughts.

Photo by Kaboompics on Pexels


This is another straightforward blog post where you talk about what you’ve been doing. Besides updates about yourself, you can also include updates about your products or services like new features and hot new releases etc. This also includes events like office relocation, lecture, book signing etc.

You could create a Monthly Update blog post where you include statistics too. Like how many people bought from you or how many newsletter subscribers signed up. This will help gain your audience’s trust and build confidence in your products or services. This monthly update will also be a good addition to your editorial content mix.

Updates don’t have to be something that will happen in the future like events or something that already happened like monthly updates. It could be something that’s happening right now.

You can create a preview post where you give readers a glimpse of what you are working on. This actually builds loyalty because you are trusting your audience with knowledge that hasn’t materialized yet.

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Behind The Scenes

Share inspirational stories such as what motivated you to create this product or service and what motivated you to start this business.

Showcase your company culture, the people behind your products or services (eg. how they’re like, what they do after work). This way, you’ll humanize your brand.

Show your daily tasks or weekly routine to your readers. Give them a peek of what you do every day and what your business is really like.

Of course, you don’t have to share your corporate secrets. You just have to show glimpses or an inside look of what your brand represents and let your audience shadow you via the blog post.

Photo by fauxels on Pexels

Bonus Tip: Do Keyword Research For SEO

No matter which type of blog post you decide to create, remember to do keyword research with tools like KWFinder first.

With KWFinder, you can discover keyword opportunities for your blog article to rank higher in search engines. The Keyword Difficulty metric will identify low-competition keywords and long-tail keywords that are easier to rank for. You can then include these keywords in your blog article.

KWFinder - Keyword SEO Difficulty

Now It’s Your Turn

Now that you know the various types of blog posts, try alternating them! This will make your editorial content less repetitive and more varied. Plus, you could surprise your readers with a blog article that is different from your usual ones~

What other types of blog posts have you written? Which type of blog post do your readers enjoy?

For more blogging tips, join classes like Build A Successful Creative Blog and Blogging To Sell Your Products. Check out CreativeLive free online classes where you can watch streaming broadcasts!


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Nicole C. W. All Rights Reserved.

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