You’ve spent hours or maybe even days writing a blog post. So why not recycle the content that you’ve painstakingly created?
Repurposing content is where you reuse all or parts of your existing content for another purpose. You can easily add a new spin by changing the angle or switching the format.
Today, we’ll explore how you can repurpose your blog post into other types of content. Hopefully, this will help you to integrate repurposing into your content marketing strategy where you can then save time, cut costs and expand reach.
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1. Lead Magnet or Freebie
Most bloggers use a lead magnet or freebie to entice readers to subscribe to their newsletter.
Likewise, you can consider creating a lead magnet or freebie using your blog post or series of blog posts.
Many people will want to have a downloadable version if they stumble on something valuable. If your blog post is insightful or informative, readers will want to download it and read it again later or just keep it for future reference.
Make it easier for them by offering this free downloadable content. This will also be a win-win situation for both you and the readers: you gain a new email subscriber while your readers get to download your content.
There is a variety of lead magnets and freebies that you can offer
- How-To Guide
You can easily turn a series of blog posts into an eBook by assembling related blog posts and adding a Table Of Contents.
Then, apply some formatting such as
- Bold/Italic: highlight important information
- Bulleted or Numbered List: present information clearly
- Table Of Contents
- Page Numbers
Ensure that the content is easily digestible with clear sections in a logical flow.
You can then offer this eBook to your readers.
3. Social Media Graphic
Another way to repurpose your blog post is to pick snippets of content and create a graphic to post on your social media channels like Facebook, Twitter, Instagram, LinkedIn and more.
Here are some graphics you can consider creating
- Headline of your blog post
- Definition of concepts or words
- Steps of a process
- Facts, figures, statistics
- Case studies
Besides using these social media graphics to promote the blog posts, you can also use them to promote other pages or content on your website. For example, your blog post could have mentioned an interesting fact like it costs 6 to 7 times more expensive to acquire a new customer than to keep a current customer. You can create a social media graphic highlighting this but drive traffic to your services page where you run PPC remarketing ads for customers.
Similar to social media graphics, you can also create an infographic based on your blog post.
But note that infographic, as its name suggests, is a combination of information and graphics. You’ll need to present information visually with images, charts, numbers etc. You could create a list, show steps of how to do something, do a comparison, weigh pros and cons, give an overview of events with a timeline. The possibilities are endless.
You can then add the infographic into your blog post. Readers will share it on their social media channels, especially if the infographic is insightful.
PS. I think Pinterest is a good place to share your infographics since pins are portrait-oriented.
5. Video or Podcast
Attention span is increasingly shorter in today’s world. In 2000, the average attention span was 12 seconds. This has fallen to 8 seconds in 2015. And who knows how much further it would decrease today?
Take me for instance. When I surf Pinterest and stumble upon beautiful pins, I will usually open the web pages. But if the site is taking too long to load (anything more than 3 seconds), I’ll immediately close the window and move to the next pin.
Likewise, some people might not like reading long chunks of text (though I very much prefer reading blog posts). Instead, they prefer watching videos or listening to podcasts. This way, they can do other things simultaneously like working, exercising or cooking.
You can recycle your content and repurpose your blog post into a video or podcast.
However, note that video can be repurposed into a podcast by simply extracting the audio. But you can’t turn a podcast into a video (unless you choose audio in a video format).
Whether you create a video or podcast, I encourage you to add this content to your blog post. This will then cater to your website visitors who prefer watching or listening.
Also, you can use snippets of the video or podcast to run as ads or brand awareness content.
If you’re comfortable creating videos, you can consider creating webinars too.
They’re both similar in that they’re moving images with audio. However, do note that a webinar is a seminar that is conducted over the internet. In other words, it’s an engaging online event where you turn your expertise into an interactive lesson.
While videos create monologues, webinars create dialogues. You need to create meaningful interactions with your audience during a webinar. This could mean adding a live Q&A segment, creating polls, surveys or quizzes. The key is adding interactive elements to engage your audience.
You can compile related blog posts into one single webinar topic. Whether it’s informing your audience about a certain topic or educating them on how to do something, you need to ensure that the webinar is value-packed.
Do consider promoting snippets of your webinar on social media channels.
If you’re already transforming your blog post into a variety of content (like videos), I strongly suggest that you consider creating a course. This is especially so for content that is popular or well-liked (eg. many video views or downloads).
You can simply stitch these content assets together for the lessons of your course.
However, do take some time to think about your course outline. Just like non-fiction books, you can break down your course into various sections. Ensure that it’s organized and flows logically. Your students shouldn’t be overwhelmed or confused. Figure out what your students need to learn before they can move on to the next lesson.
In addition to videos, you can include other materials like
Now It’s Your Turn
How do you repurpose your blog content? Do share your experience and tips for repurposing blog content~