Videos are gaining popularity with the rise of TikTok. It’s not only TikTok though. You can also run video ads on Facebook, Instagram, Google, YouTube and LinkedIn. Videos are effective precisely because they’re engaging and grab attention. In fact, your brain processes visuals much quicker than text.

Video ads are great for brand awareness. This ad format falls under upper-funnel marketing where you can reach a massive audience. Rather than asking users for their contact information like lead ads, video ads can send interested people to the business website to learn more.

Here are some video marketing tips to kickstart your advertising campaign!

[Marketing Tips] 9 Tips For A Successful Video Marketing Strategy

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1. KISS: Keep It Short & Simple

With our attention span getting shorter from 12 seconds in 2000 to 8 seconds now, it goes without saying that you should keep your videos short and simple.

Keep your messaging concise and straight to the point. The video shouldn’t be too complex. If it is, your video might be better suited as a tutorial or how-to guide rather than a video ad.

Cut out unnecessary scenes that don’t add any value. Your video should also focus on one message only. This way, people who watch your video walk away with one takeaway. And hopefully, that’s the key message of your video!

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2. Start With A Bang

Ensure that your video has an impactful beginning. It should arrest your audience’s attention right from the start.

There are many ways to achieve this

  • Begin with a question
  • Feature the pain point or problem that your target audience face
  • Highlight the discount or promotion
  • State a startling fact

Remember, the first few seconds of your video are key. This first impression is the one that decides whether a person continues watching the video or just scrolling past it. So, leave a memorable first impression!

Photo by Anemone123 on Pixabay

3. Showcase Your Products or Services

If you’re promoting a specific product or service, you should obviously showcase it in your video.

Do think about your brand and the image that you want to portray. This will affect the tone of your video as well as the copy.

For example, tech gadgets are usually depicted as cool and sleek with the lighting and design of the product. On the other hand, insurance videos usually feature a story of how someone avoids an accident by planning ahead for rainy days. Such videos have a helpful and forward-looking tone.

Photo by Karolina Grabowska on Pexels

4. Reinforce Your Brand

If you’re creating a brand awareness video, ensure that you feature your brand logo prominently in the video.

You can choose to show it right at the start or end (after telling your brand story). This scene with your brand logo could be slightly longer than the other scenes.

The copy in your video should align with your brand voice while the visuals should align with your brand color palette.

When creating your video script and storyboard, it’s best to leave your brand guide open beside you so you can easily reference it while planning your video.

Photo by Roman Pohorecki on Pexels

5. Be Authentic & Build Credibility

Consider featuring real customers in your videos. Hearing how they solved problems with your products and services will be more genuine than you saying it yourself.

You can store these testimonials and case study videos in a folder that you can easily pull or your company website which you can point to for potential clients who need more assurance.

Photo by geralt on Pixabay

6. Create Vertical Videos

Video consumption through mobile devices is on the rise. When you take a bus, you probably notice many people watching videos on their smartphones. It is thus crucial that you optimize your videos for mobile.

Since most mobile users hold their devices vertically, you need to ensure that your videos are optimized for vertical viewing. In other words, you need to shoot your videos in a vertical orientation.

Do check the required video specifications on the platform, such as video size and aspect ratio. Also, ensure that the visuals and text are readable on the mobile screen.

Photo by rawpixel.com on Pexels

7. Optimize For Sound Off

Optimizing for sound off simply means that your video should be understandable even with the audio turned off.

Now, watch your videos without sound. Do you understand what the video is saying? What is the message that’s being conveyed?

If you have trouble understanding your videos, it means that you need to make some improvements so the videos are optimized for sound off.

  • Include captions & subtitles
  • Display key message & CTA on screen: succinct & clear
  • Tell your story visually, not verbally (video script should work with or without dialogue)
  • Create content that explains itself (shouldn’t need audio or words to explain)

After implementing these changes, watch the video again without sound and see if you can understand what the video is about.

Photo by whoalice-moore on Pixabay

8. Optimize For SEO

Who says that videos can’t be optimized for search engine optimization (SEO)?

Text content like blog posts can achieve high rankings on search engine results pages (SERP). Videos, too, can achieve this. In fact, YouTube is the second largest search engine after Google.

Here are some ways to optimize your video for SEO:

  • Name your video with a relevant title incorporating keywords
  • Write a keyword-rich video description
  • Add relevant tags

You might have noticed that each optimization action above is text-related. Note that web crawlers or spiders (bots that are typically operated by search engines) can’t watch or understand video content. But they can crawl textual content to understand what your video is all about. Thus, implementing the above will help you achieve higher rankings on YouTube as well as appear in the video results on Google SERP.

KWFinder - Keyword SEO Difficulty

9. End With An Irresistible Call-To-Action

As its name suggests, call-to-action (CTA) is where you specifically tell your audience what you want them to do. This specific action could be buying your product or service, signing up for your newsletter or getting in touch with you.

Always ensure that you end your videos with a call-to-action so your audience knows exactly what they have to do next. In this case, you can encourage them to perform a desired action such as subscribing to your YouTube channel, signing up for your newsletter or browsing your website.

Bear in mind that it should only be one action. More than one CTA will only confuse and distract your audience.

Need more CTA tips? Check out my article for must-haves of a converting call-to-action~

Photo by Tumisu on Pixabay

Now It’s Your Turn

I hope these tips will help you get started on the right foot for video marketing!

If you have marketing budget or prefer spending time on more important business matters, you can consider hiring a video production or video marketing expert from Fiverr instead. There are also top-rated professionals from Fiverr Pro who are hand-vetted for stellar quality and service.

 

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Nicole C. W. All Rights Reserved.

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