Copywriting 101: Power Words That Hook & Convert
Whether you’re writing ad copy, landing page copy or email copy, there might be some go-to words that you usually use. These power words are powerful because they arrest your audience’s attention and encourage them to take a desired action. Today, I would...
Copywriting 101: Active Voice vs Passive Voice
When writing copy that converts, voice is a key element. You need to be intentional about the voice you use when writing to your audience. Depending on the voice you use, you can shift your readers’ attention to a person or thing. Discover the differences...
Ultimate Headline Formulas Your Copywriter Is Hiding From You
When I started working as a digital marketing specialist, I wrote a few landing pages for various clients across countless industries. I don’t craft copy for landing pages now but I still write copy for ads and emails. Here are some headline formulas that you...
Ultimate SEO Checklist To Optimize Your Blog
After writing and editing your blog post, you need to ensure that the blog post is SEO-optimized to increase the chances of being ranked in search engines. Assuming that you’ve done the prep work (eg. keyword research), here’s the SEO audit checklist I...My Books
