content marketing Archives - Page 2 of 5

Copywriting 101: First, Second & Third Person Point Of View

by Nicole C. W. | 24 Dec 2023 | Marketing

So I recently got this weird request from one of my clients. They specifically wanted their email copy to be written in first person point of view. So no mixing of first and second person point of view. Honestly, I find this not very good for copywriting. But I guess...

Copywriting 101: Professional Tone vs Friendly Tone

by Nicole C. W. | 1 Oct 2023 | Marketing

When you’re copywriting, don’t just think about the content. You should also think about the tone. Content is like the “what” while tone of voice is like the “how”. Today, we’ll explore 2 types of tones: professional tone vs...

10 Ways To Use ChatGPT For Content Marketing, SEO & Copywriting

by Nicole C. W. | 28 May 2023 | Marketing

ChatGPT, an artificial intelligence chatbot developed by OpenAI, has taken the world by storm. Whether you’re a marketer, copywriter or business owner, you’ve probably heard of this mind-blowing AI wonder machine. Here are some ways that you can use...

[7-Step Guide] How To Write SEO-Friendly Blog Posts

by Nicole C. W. | 26 Jun 2022 | Marketing

Blogging is a key pillar in a content marketing strategy. This is because search dominates online traffic and blogging is one of the best ways to entice people to your site and build your audience. Since your blog is frequently updated with new posts, this will keep...

10 Tools For Entrepreneurs To Grow Their Business

by Nicole C. W. | 20 Mar 2022 | Entrepreneurship

As an entrepreneur who runs your own business, you’ll naturally rely on yourself most of the time. But you can still leverage certain tools and software to simplify your life and boost your productivity. Today, we’ll explore some tools that will help grow...