As we move from Universal Analytics to Google Analytics 4, you probably noticed how goals have changed to events. This reflects the shift from “hit-based” Universal Analytics to “event-based” GA4. However, one thing remains unchanged. Whether...
To grow your business, you need to set up business objectives. This could be anything from online purchases to newsletter signups. You should always translate these business objectives into actionable and measurable conversion goals in Google Analytics (GA). Only with...
Unauthorized use and/or duplication of this material without express and written permission from this website’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Nicole C. W. with appropriate and specific direction to the original content.