A/B testing or split testing is where you compare 2 versions of a webpage or ad against each other and determine which one performs better. This tracking, tweaking and testing are all done with the goal of continuous improvement. This way, your marketing campaigns...
So you’ve run a few Facebook Ad campaigns and are thinking to take your skills to the next level? Here are some advanced tips to power up your skills. But first, bear in mind that Facebook has combined Power Editor and Ads Manager. The updated Ads Manager has...
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I’m Nicole, a fantasy and paranormal author who blogs about starting an online business, marketing your brand/products/services and self-publishing books.
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