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[7-Step Guide] How To Set Up A/B Test On Facebook Ads Manager
A/B testing or split testing is where you compare 2 versions of a webpage or ad against each other and determine which one performs better. This tracking, tweaking and testing are all done with the goal of continuous improvement. This way, your marketing campaigns...
5 High-Impact Low-Effort Digital Marketing PPC Campaigns
In today’s world, PPC is a vital marketing strategy for businesses to find new customers. PPC, which stands for pay-per-click, is where you pay a fee each time your ad is clicked. We’ll explore 5 high-impact low-effort PPC campaigns that you can create to...
9 Facebook & Instagram Optimization Tips To Maximize Conversions
Have you ever face this situation where you’ve only gained 3 leads or sales since running Facebook and Instagram ads for a month? There are many reasons for this lack of leads. We’ll assume that your products and services are amazing and your offer is...
How To Name Your Marketing Campaigns: Must-Haves & UTM Tagging
Start off on the right foot by having a naming system for your marketing campaigns. This way, you can keep your advertising campaigns organized, especially if you have hundreds of campaigns across different ad channels. When your naming convention is consistent and...My Books
