![[5-Step Guide] How To Set Up Campaign Experiments On Google AdWords](https://www.nicolecw.com/wp-content/uploads/2019/08/5-Step-Guide-How-To-Set-Up-Campaign-Experiments-On-Google-AdWords-735x675.png)
[5-Step Guide] How To Set Up Campaign Experiments On Google AdWords
As the saying goes, “The only constant is change”. You need to continuously test your campaigns to optimize performance. And the easiest way to do that for Google Ads is to set up a campaign experiment. Experiments help you measure results so you...
Top Mistakes That Cause Google To Disapprove Your Ads (With Solutions To Fix Them)
After executing numerous Google campaigns, I’ve learned to get the ad copy right the first time. So… what does that mean? It means that I try to get ads approved the moment I upload them. I understand exactly how frustrating it is trying to get approval...![[8-Step Guide] How To Set Up Remarketing Campaigns On Google AdWords Search & Display](https://www.nicolecw.com/wp-content/uploads/2018/08/8-Step-Guide-How-To-Set-Up-Remarketing-Campaigns-On-Google-AdWords-Search-Display-735x675.png)
[8-Step Guide] How To Set Up Remarketing Campaigns On Google AdWords Search & Display
Did you know that it costs 6 to 7 times more expensive to acquire a new customer than to keep a current customer? Also, existing customers are 50% more likely to try your new products and spend 31% more, compared to new customers. Hence, your marketing efforts...![[11-Part Checklist] Google Search Text Ad Best Practices](https://www.nicolecw.com/wp-content/uploads/2018/07/11-Part-Checklist-Google-Search-Text-Ad-Best-Practices-735x675.png)
[11-Part Checklist] Google Search Text Ad Best Practices
Traffic from Google Search is considered warmer than most pay-per-click channels because users are deliberately searching for a specific brand, product or service. However, Google Search’s text ads only consist of a few lines of text (no images!). Meaning that...My Books
