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[7-Step Guide] How To Set Up A/B Test On Facebook Ads Manager
A/B testing or split testing is where you compare 2 versions of a webpage or ad against each other and determine which one performs better. This tracking, tweaking and testing are all done with the goal of continuous improvement. This way, your marketing campaigns...
Ultimate Journey-Based Advertising Guide
If you keep up to date with the latest trends in inbound marketing and PPC marketing, you might have heard of the term “Journey-Based Advertising”. Journey-based advertising is the key to a better user experience and optimizes ads for performance. If you...
5 High-Impact Low-Effort Digital Marketing PPC Campaigns
In today’s world, PPC is a vital marketing strategy for businesses to find new customers. PPC, which stands for pay-per-click, is where you pay a fee each time your ad is clicked. We’ll explore 5 high-impact low-effort PPC campaigns that you can create to...
Top Resources For Marketers: Copywriting Blogs, Keyword Ideas, SEO Analysis & More
Working as a marketer for years, I have a list of go-to resources that I rely on when creating PPC campaigns, writing landing page copy, crafting emails and more. Today, I’ll share these resources with you and all other marketers. Hopefully, they’ll be...My Books
