Copywriting 101: Numbers vs People
Whether you’re an entrepreneur selling DIY jewelry, a freelancer offering graphic design services or a company selling furniture and carpentry services, copywriting is a key component in helping you sell your products and services. And one of the main goals of...
Top Mistakes That Cause Google To Disapprove Your Ads (With Solutions To Fix Them)
After executing numerous Google campaigns, I’ve learned to get the ad copy right the first time. So… what does that mean? It means that I try to get ads approved the moment I upload them. I understand exactly how frustrating it is trying to get approval...
Copywriting 101: Logical Appeal vs Emotional Appeal
One of the heated debates is whether logical or emotional copy is more effective. Just take a look at any ad and you’ll notice that the copy might either be logical or emotional. But before we explore which copy is more effective, let’s differentiate...
5 Must-Haves Of A Converting Call-To-Action
Copywriting encompasses everything from product description, website copy to ad copy. But above all, the button copy might just be the one that makes or breaks a sale. You need to use the right words on your button to push your customers towards purchasing your...My Books
