5 Must-Haves Of A Converting Call-To-Action
Copywriting encompasses everything from product description, website copy to ad copy. But above all, the button copy might just be the one that makes or breaks a sale. You need to use the right words on your button to push your customers towards purchasing your...![[11-Part Checklist] Google Search Text Ad Best Practices](https://www.nicolecw.com/wp-content/uploads/2018/07/11-Part-Checklist-Google-Search-Text-Ad-Best-Practices-735x675.png)
[11-Part Checklist] Google Search Text Ad Best Practices
Traffic from Google Search is considered warmer than most pay-per-click channels because users are deliberately searching for a specific brand, product or service. However, Google Search’s text ads only consist of a few lines of text (no images!). Meaning that...
Copywriting 101: Positive Framing vs Negative Framing
The profound art of copywriting isn’t something we can learn in one day. It takes years, experience and of course, numerous tests to find out the copywriting tactic and specific words and phrases that give the highest return on investment (ROI) for our business....My Books
