5 Types Of Book Teaser Graphics

Launching a book soon?

When publishing your new book, you need to announce it to your fans and on social media. This is where book teaser graphics come in.

Here are some types of book teaser graphics that you can create.

Disclosure: Some of the links below are affiliate links. I will earn a small commission, at no extra cost to you, if you purchase through these links. Your support encourages me to continue blogging and help with the costs of hosting this site. Thank you!

Book Teaser Graphics

As its name suggests, these are graphics that build anticipation and curiosity for a soon-to-be-launched book. They can be static images with text, short animated GIFs or videos. Simply put, they’re compelling visuals that hook people in so they’re eager to buy the book.

There are a few ways to create them. You could use graphic design tools like Canva. Or you could ask your book cover designer. Since they designed your book cover, they’ll probably be the best at capturing the essence of your book, such as the style and mood.

Let’s explore the various types of book teaser graphics.

1. Tagline

Your graphic teaser could feature the book’s tagline. This is a great way to create intrigue, especially if your tagline is interesting. You could also briefly explain what the book is about in the caption.

Check out some tips on how to write killer taglines for your fiction books~

 

View this post on Instagram

 

A post shared by Nicole C. W. (@nicolecw.author)

2. USPs

This a very simple graphic. You just slap your book in the middle and add arrows pointing to the book. Beside each arrow, you include a unique selling proposition (USP). These are some USPs you can consider:

• Information about the protagonists
• Genre
• Type of romance, fantasy, science fiction etc.
• Setting, Location, Time Period or Era
• Tropes
• Any other interesting information

The key is to put everything that makes this book interesting. These USPs should encourage readers to give this book a try and read it.

 

View this post on Instagram

 

A post shared by Nicole C. W. (@nicolecw.author)

3. Coming Soon or Available Now

Teasers aren’t only used for new releases. You can also use these teasers for already published books.

For such teasers, highlighting the availability is important. Coming Soon teasers should obviously include the date when the book will be launched while Available Now teasers convey to readers that they can purchase the book today. Adding the price can boost sales, especially if there’s a discount or promotion.

I also recommend that you include retailers like Amazon, Kindle, Apple Books, Kobo as well as book formats like eBook, paperback, hardcover, audiobook. This way, readers will know where they can get the book and which book format is available.

Photo by Lisa Fotios on Pexels

4. Quotation

Another way to generate hype is to highlight an interesting quote from your book. This could be the first opening sentence, cliffhanger at the end of a chapter or an emotional dialogue between characters.

When selecting the quotation to feature, ensure that it isn’t long or wordy. It should be concise and interesting. Readers should be curious and eager to read your book after glancing at the teaser.

Here’s a book teaser graphic I created using Canva.

5. Review

Reviews act as social proof and help build credibility. You can feature reviews from readers who have read the book.

Positive reviews will encourage readers to buy your book because they emphasize what readers like about your book. This could be characters, plot, worldbuilding, writing and more. Negative reviews as well can arouse curiosity. For example, if someone doesn’t like your book because the love is too cheesy and mushy, it could actually be something that another reader likes. In fact, it might even resonate with your target audience.

Photo by geralt on Pixabay

Bonus Tip: A/B Test & See What Works

I strongly suggest that you create a few teasers and either use them as ads or post on your social media and see which teaser gets more engagement. You could even set metrics like clicks or cost per lead and identify which teaser performs the best in the metrics that matter to you.

In addition to testing the type of teaser, you could test

• Font
• Color
• Call-To-Action
• Size: square, landscape, portrait
• Format: image, video, GIF

Now It’s Your Turn

Have you created book teaser graphics? How was it? Do feel free to share tips for creating book teasers~

Also, consider hiring a professional to create such graphics. They have the expertise and experience and thus, can create even more enticing book teasers.