Ultimate Guide To Google Keyword Planner For Google Search

Keywords are crucial for Google Search campaigns. They are words or phrases that are used to match your ads with the terms people are searching for. The right keywords can get your ad in front of the right customers.

Today, we’ll discover tips on how to effectively use Google Ads Keyword Planner for Google Search campaigns.

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Google Keyword Planner: Discover New Keywords

Get keyword ideas that can help you reach people interested in your product or service with Google Keyword Planner.

Start by entering some keywords. These could be related to your brand, product or service.

Another way is to enter your website or page so Google can find keywords that match your site.

Next, Google will generate some keyword ideas. However, before you dive into them, I strongly encourage you to adjust the settings like location, language and date range. Once you’re done tweaking the settings, let’s take a look at the keyword ideas table.

Keyword

Examine the keywords that you provided and see if they’re relevant and good enough to be included in your Google Search campaigns. Google also suggests other keyword ideas that are related to the keywords or site you provided. Again, critically examine each of them and look at the metrics before deciding.

Average Monthly Searches

See how popular the keyword is with this metric. As the name suggests, this tells you the average number of times people search for a keyword. I usually rely on this when deciding whether to include a keyword in the Google Search campaign.

Competition

Find out how competitive ad placement is for this keyword. There are low, medium and high competition.

Ad Impression Share

Identify potential opportunities this keyword has to get impressions and clicks.

Top Of Page Bid (Low Range) & Top Of Page Bid (High Range)

This is a good way to estimate the CPC and see if it’s within your budget.

Account Status

This will let you know if you already have this keyword in your account. If yes, you can ignore this. But if the keyword is not in your account, you can consider adding this keyword.

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1. Add Relevant Keywords

So the first tip is that you shouldn’t blindly add all keyword ideas suggested by Google.

Like I mentioned, you should slowly and carefully examine the keywords and only add those that are appropriate.

If there are keywords that don’t make sense, you can consider adding them as negative keywords instead.

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2. Prioritize Average Monthly Searches

So personally, I prioritize this metric when deciding whether to include a keyword in Google Search campaign.

If average monthly searches is low, this means that search volume is also low. In other words, it might not be worth adding this keyword cause there won’t be much impact.

With high average monthly searches and high search volume, the keyword will be more impactful in generating results, whether that’s leads or website traffic.

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3. Create Tightly-Themed Ad Groups

When you’re selecting the keywords to add, do think about your campaign structure too. How will you group the keywords so that they’re tightly themed?

A tightly-themed ad group will allow you to sharpen your messaging angle. This is because the ad copy will include keywords in the ad group and thus, is more specifically tailored for the target audience. It’ll seem like you’re speaking directly to them!

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Bonus Tip: Switch from Keyword To Grouped View

If you look at the top right corner of the table, you’ll notice that you can toggle between Keyword View and Grouped View.

Consider using this Grouped View if you’re having difficulty grouping your keywords. Here, Google will organize keyword ideas into ad group themes. This will give you a rough idea of how you can organize and structure your campaign. These various groups suggested by Google Ads can also inspire you to add other relevant and similar keywords.

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Now It’s Your Turn

How is your experience using Google Keyword Planner? Do you have any tips that you’ll like to share with fellow marketers?

If you want to find keywords with low SEO difficulty, consider KWFinder (a keyword research tool that helps you find keywords that you can easily rank for on search engine result pages).