BookBub Featured Deals is the best way to drive sales and boost awareness. Whether you’re a new or veteran author, I strongly recommend that you apply for BookBub Featured Deals as often as you can.
Applying for BookBub Featured Deals is easy. Here’s how you can do it.
![[Self-Publishing Tips] [3-Step Guide] How To Apply For BookBub Featured Deals](https://www.nicolecw.com/wp-content/uploads/2025/06/3-Step-Guide-How-To-Apply-For-BookBub-Featured-Deals.jpg)
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1. Sign Up For BookBub Account
The first thing you should do is register for an account at BookBub.
When you sign up as an author, you can claim your books and see the reviews that readers have left for your novels. Readers can also easily add books to their wishlists and get alerts when you have a Featured Deal running.
Check out my BookBub review and case study~

2. Select Book
When applying for BookBub Featured Deals, you need to select a book.
It’s best to select a book that’s available in many marketplaces. For example, a novel that’s available on Amazon, Apple, Kobo, Barnes & Noble and Google.
BookBub tends to accept books that are widely available. So give your best shot by choosing a book with the highest chance of getting accepted.

Photo by uroburos on Pixabay
3. Fill Up The Details
Next, you have to fill up the details.
When choosing a category, this is where you tell BookBub the genre of your book. There’s a long list of genres to choose from, including Fantasy, Paranormal Romance and Science Fiction.
Here are the regions you can select:
- United States
- International: United Kingdom, Canada, Australia
- All
Unless you have considerations, I would encourage both US and International. This way, your book will reach more audience across the world.
For pricing, you have to state your book’s original price and deal price. These are the deal prices you can select:
- Free
- $0.99
- $1.99
- $2.99
- $3.99
Deal availability is where you select the retailers:
- Amazon
- Barnes & Noble
- Apple Books
- Google Play
- Kobo
For date, you can state if you have preferred dates for the promotion, including the earliest and latest dates. If you don’t have preferred dates and your book is selected, BookBub will schedule your promotion for the first available spot within 30 days.
Under the comments section, you can include scheduling requests or elaborate on your preferred dates. You can also state your flexibility on deal price. Maybe you chose $0.99 deal price but you’re willing to discount to free. Listing tropes and spoilers here can give the BookBub team a more comprehensive understanding of your book and they can determine if your book is a fit for the genre you chose or if a different genre is better (you can also mention other relevant genres yourself in the comments section). BookBub editors can also write a more accurate blurb if your book is accepted. Shouting out trade publication quotes and reviews here is great too.
And that’s it! Just submit your application and wait for their reply.

Photo by Negative Space on Pexels
Bonus Tip: Don’t Give Up! Keep Applying!
BookBub receives countless submissions every day. Therefore, you’re just one of many. It’s not easy to get accepted, especially if your selected genre is popular.
However, I still strongly recommend that you create a reminder to apply as soon as possible after your previous submission. You could also create a spreadsheet with all the dates you applied and the next submission date so you can easily keep track.
Now It’s Your Turn
All the best to you! Hope you get incredible results with BookBub Featured Deals~
![[3-Step Guide] How To Apply For BookBub Featured Deals](https://www.nicolecw.com/wp-content/uploads/2025/06/3-Step-Guide-How-To-Apply-For-BookBub-Featured-Deals-1000x675.jpg)









