Copywriting 101: Long Copy vs Short Copy
Which coverts better: long copy or short copy? This debate has been going on for a long time. Although there is no 100% correct answer, there are some must-knows of each copywriting technique as well as various factors that you need to take into account when deciding...
Copywriting 101: Features vs Benefits
One of the greatest ongoing debates in copywriting is Features vs Benefits. I’m sure you’ve heard how features and benefits matter when writing copy. But do you know the differences between the two? Check out the definitions and tips when writing features...
Copywriting 101: Numbers vs People
Whether you’re an entrepreneur selling DIY jewelry, a freelancer offering graphic design services or a company selling furniture and carpentry services, copywriting is a key component in helping you sell your products and services. And one of the main goals of...
Top Mistakes That Cause Google To Disapprove Your Ads (With Solutions To Fix Them)
After executing numerous Google campaigns, I’ve learned to get the ad copy right the first time. So… what does that mean? It means that I try to get ads approved the moment I upload them. I understand exactly how frustrating it is trying to get approval...My Books
