Top Resources For Marketers: Copywriting Blogs, Keyword Ideas, SEO Analysis & More
Working as a marketer for years, I have a list of go-to resources that I rely on when creating PPC campaigns, writing landing page copy, crafting emails and more. Today, I’ll share these resources with you and all other marketers. Hopefully, they’ll be...
Copywriting 101: Long Copy vs Short Copy
Which coverts better: long copy or short copy? This debate has been going on for a long time. Although there is no 100% correct answer, there are some must-knows of each copywriting technique as well as various factors that you need to take into account when deciding...
Copywriting 101: Features vs Benefits
One of the greatest ongoing debates in copywriting is Features vs Benefits. I’m sure you’ve heard how features and benefits matter when writing copy. But do you know the differences between the two? Check out the definitions and tips when writing features...
Copywriting 101: Numbers vs People
Whether you’re an entrepreneur selling DIY jewelry, a freelancer offering graphic design services or a company selling furniture and carpentry services, copywriting is a key component in helping you sell your products and services. And one of the main goals of...My Books
